How can business buyers attract sellers' resources?
نویسندگان
چکیده
منابع مشابه
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Consumers’ reactions to a difference in price can depend on how it is framed. If buyers interpret paying $60 rather than $65 as getting a $5 discount, then they are likely to consider paying $60 to be a gain and paying $65 to be a nongain. Alternatively, if they interpret having to pay $65 rather than $60 as incurring a $5 penalty, then they may consider paying $60 to be a nonloss and paying $6...
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ژورنال
عنوان ژورنال: Industrial Marketing Management
سال: 2012
ISSN: 0019-8501
DOI: 10.1016/j.indmarman.2012.10.009